Digital Signage & Content Management System

Transform Passenger Experience Through Unified Visual Communication

Your airport digital signage is more than screens—it's the voice of your brand and the silent guide of every passenger journey. Airport CX provides the content management system that unifies check-in monitors, boarding gates, and promotional displays into one visual communication platform.

Key Benefits

Intuitive template designer

for quick content creation

Universal accessibility features

including multilanguage support

Self-funding advertising

module generates revenue

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Airport Digital Signage Built for Modern Operations

Two digital flight information displays mounted side by side in an airport terminal with large windows and a plane visible on the tarmac, showing a Simpleway-branded departure board with New York highlighted and a full list of departing flights with statuses.

Flight Information Display System (FIDS)

Combines real-time AODB data with manual updates, delivering synchronized visual communication across all airport displays.

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Flight Information Display System (FIDS)
Freestanding digital kiosk in an airport terminal displaying a gate directory with directional arrows routing passengers to gate groups A–C, E–G, H–J, and K–L, with an aircraft visible through the terminal windows behind it.

Dynamic Wayfinding 
& Queue Management

Guide passengers using real-time flight data and walking distances. Agents control gates, manage queues, and optimize flow through simple interfaces.

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Dynamic Wayfinding 
& Queue Management
Airport gate area with two digital displays side by side — one showing a full-screen advertisement for "Sable & Sage" and the other showing a live departure board, demonstrating how advertising and flight information can run simultaneously on adjacent screens.

Advertising Management & Revenue System

Transform idle screens into revenue without disrupting operations. Smart ads complement flight information, never compete.

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Advertising Management & Revenue System
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"Working with templates in Airport CX is very easy. It is a drag-and-drop system, and bam—your information is up there and looks great. It required zero training."

Matthew Chandler, Cloud and Systems Engineer
Tucson Airport Authority
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"Airport CX has revolutionized the way we're able to brand in the airport and also communicate with our customers."

Austin Wright, Chief Communications Officer
Tucson Airport Authority
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"Simpleway created custom flight information display content templates, including both flight updates and videowall advertisements, tailored to our branding and specific needs. These templates are now deployed across 32 screens at the airport, helping ensure consistency and clear communication throughout the terminal."

Rosanna Pellerito, Director of Corporate Services
Windsor International Airport
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"The seamless integration between our flight displays and announcement system ensures that any schedule change appears instantly on screens while triggering corresponding audio announcements, eliminating the communication gaps we used to experience with separate systems. The nnounce micnode2 paging stations have been particularly valuable for our gate and baggage staff, providing intuitive interfaces... that make Text-to-Speech announcements simple and consistent."

Jeff Monk
Kelowna International Airport
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Powering a Branded, Unified Airport Experience

Airport CX digital signage and CMS hero image showing unified FIDS displays, wayfinding screens and advertising panels across a terminal

Airport CX Digital Signage means every screen speaks with your airport's identity — consistent branding, multilingual content, and accessibility features included. Marketing, operations, and facilities each get role-based control, but passengers see one clear, unified airport voice.

When your displays carry not just data, but your airport’s brand and care for passengers, confusion disappears and confidence grows.

Design Without Limits

At the heart of Airport CX is a powerful digital signage template designer that makes professional airport display management accessible to any operator:

Professional Layouts

Create professional airport signage layouts in minutes with intuitive drag-and-drop tools - no graphic design expertise required.

Ready-to-Go Templates

Use templates from our library or let Simpleway designers create custom ones for you.

Flexible Branding

Apply airline or partner branding where needed, while keeping your airport’s identity consistent everywhere else.

Smarter Content Management

Part of Airport CX CMS is intelligent content automation that works around the clock:

Data-Driven Updates

Pull information directly from AODB, RMS, or external feeds.

Instant Publishing & Scheduling

Deploy campaigns across one or many displays, timed by zone, date, or event.

Role-Based Permissions

Operators, marketing, and IT each get the tools they need.

Emergency Overrides

Switch to disruption or safety messaging instantly.

Additionally, Airport CX CMS supports:

Web pages, videos, live television, weather, and mapping

Multi-language and multi-alphabet support (Latin, Arabic, Cyrillic, etc.)

Accessibility features such as visual paging and sign language video

No Hardware Lock-In

Airport CX is hardware neutral digital signage software - our display controllers support any commercial display with HDMI input. Samsung, LG, NEC, Sony, and more. From older 1080p monitors to new 4K displays, LED boards from Absen, Daktronics, or Watchfire connect through API integration.

Display Hardware
Diagram showing Airport CX working with displays from any manufacturer without hardware vendor lock-in

Saving Energy, 
Extending Display Life

Automatically power down displays during off-hours and match screen schedules to actual flight operations. When Terminal B closes at midnight, those 50 displays turn off—saving airport costs. Schedule by individual display or entire areas.

Airport CX energy-saving mode reducing screen power consumption across terminal displays during low-traffic hours

Why Airports Choose Airport CX Digital Signage

When displays, templates, and content management unite as one visual platform, your airport delivers consistent, branded communication while reducing design complexity and operational costs.

Unified Visual Communication

Consistent branding and messaging across all displays and zones

Intuitive Template Designer

Create professional displays without graphic design expertise

Airport CX platform showing a single content update broadcasting simultaneously to all terminal displays and PA zones across the airport

Self-Funding Advertising

Offset operational costs through integrated advertising capabilities

Sync with Voice & FIDS

Visual and audio announcements work as one integrated system

Synchronized Audio & Visual

Airport CX WCAG-compliant airport display showing high-contrast flight information with accessible typography sized for distance viewing

Digital Signage & CMS

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Intelligent Voice Announcement System

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AODB & Flight Management

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Mission-Critical Airport Hardware

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Dive Deeper with Unified Airport Communications

Integration with your systems
Full accessibility compliance
Multilanguage support
Automation that runs your airport
Efficient crisis response

Start The Conversation, We’re Ready When You Are

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Frequently Asked Question

Got questions? We’ve got answers.

Yes. Airport CX provides a unified airport CMS that manages flight information displays, wayfinding signage, queue management, and advertising campaigns from one interface. Prague Airport runs 1,400 displays across all these functions through a single content management system. Each display type has specialized features, but operators work in one platform rather than switching between separate vendor systems.

Airport CX is hardware neutral digital signage software. Any commercial display with HDMI input works—Samsung, LG, NEC, Sony, and others. LED boards from Daktronics, or other providers connect through API integration.

Simpleway can design custom templates during implementation based on your airport's branding, layout requirements, and operational workflows. Staff then manage content within those templates - updating flight data, scheduling messages, and publishing campaigns without design work. If your team wants to modify templates later, Airport CX includes a drag-and-drop template designer for self-service customization.

Yes. The airport content management system supports any language and alphabet - Latin, Arabic, Cyrillic, Chinese, and more—even on the same screen.

Built-in display power management schedules screens on and off based on flight operations. When Terminal B closes at midnight, those 50 displays automatically power down - extending hardware life and reducing energy costs. Schedule by individual display, zone, or terminal. Prague Airport reduced display energy consumption by coordinating screen schedules with actual passenger traffic patterns.

Yes. Airport CX video wall software manages multi-screen installations from single interface. Configure display banks, synchronize content across screens, and manage mixed display environments. The system handles everything from 2x2 video walls to large LED installations, with content automatically scaled and distributed across the display matrix.

Pre-configured emergency scenarios override all airport digital signage instantly - one click activates terminal-wide emergency messaging. The system switches from normal content to evacuation routes, safety instructions, or custom emergency messages across every display simultaneously. Staff don't search for emergency templates during a crisis; they're ready and tested.